In the early days, the internet was used mainly to communicate information. As time went on, buying and selling on the web became more common. This meant that people were sending sensitive and confidential information across the web, which then gave criminals the opportunity to steal that information.
More and more during the coming weeks and months, visitors to your site are going begin seeing pages like the ones below for sites that do not have valid security credentials. Once a visitor to your site sees one of these pages warning them that your site may have viruses, malware or hackers and tracking waiting for them, how are you going to convince them that your site is safe? The fact is, you won't be able to. If you don't have SLL installed on your domain, visitors to your site are going to leave, fast!
Currently 56% of your visitors use Google's Chrome browser but when it comes to security, the other popular browser are following Google's lead. We are currently in "phase two" but the final phase is going to to be more critical.
Identity theft, stolen credit card numbers, stolen logins -- these and other cyber crimes have become commonplace. If you want to stay in business, you must protect your visitors and your customers by making sure that your website is completely secure.
Google is leading the fight to get all websites to add security. As of October, Google Chrome will now display a Not secure warning on websites without valid security. If your website says Not secure, you will lose customers to your competition.
The bottom line is this. Even if you know for a fact that your site is safe, if your visitor sees an unsafe warning or page they won't bother sticking around to learn the truth. Any way you look at it, if your site does not have valid SSL certificate it will trigger a browser warning (or worse, show a full, unsafe warning page!) to visitors.
Currently 56% of your visitors use Google's Chrome browser